maison d'etto / eau de parfum - karat eg

A distinctive and modern chypre, crafted around an intoxicatingly dirty Turkish rose. Earthy patchouli, lily of the valley, hints of amber and freshly budding rose nectar. Spring’s awakening — its longing and its promise. Karat EG embodies the nostalgia for moments in our past but also the bright hopefulness for the future. The perennial nature of spring is a gentle reminder of where we’ve been but all that is yet to be explored. 

NOTES

Smells like: Fresh Earth ( top );
Turkish Rose, Carrot Heart ( heart );
Patchouli Heart, Amber ( base );

PERFUMER: Carlos Benaïm

“The art of perfume is in the olfactory image - the lingering impression left in the air after its wearer has left the room.”

Carlos Benaïm is one of the living legends of modern perfumery. Son of a pharmacist who distilled plants and flowers as a hobby, Carlos’ earliest childhood recollections are the smells of Tangiers. The distinctive violet scent of his grandfather’s tobacco, the pennyroyal essence that lingered on his father’s hands after a day working with medicinal herbs, the odor of the markets where Berber women would come from the mountains to sell their wares – this rich tapestry of memories from the southern Mediterranean provides a distinctive twist to Carlos’ approach to perfume.

INGREDIENTS

Alcohol Denat., Fragrance (Parfum), Water (Aqua), Benzyl Salicylate, Ethylhexyl Methoxycinnamate, Linalool, Alpha-Isomethyl Ionone, Citronellol, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Geraniol, Limonene, Citral, Benzyl Alcohol, Eugenol, Benzyl Benzoate, Farnesol

Available in 60mL 

ABOUT THE ARTIST

MODERN LUXURY SCENTS TO INSPIRE CONNECTION

What does ETTO mean?

The word ETTO is born from Ethics and Motto — a quiet echo of the beliefs we carry with us, constant and unshakable, no matter where we stand in life. It also gestures toward the phrase Each To Their Own — a reverence for individuality, self-expression, and the freedom to feel deeply and define beauty on one’s own terms.

At Maison d’Etto, they don’t impose meaning. They offer a sensorial framework — a series of olfactive portraits — through which you are invited to explore your own truths.

Fragrance becomes a form of inner dialogue, a return to self, and a space for memory, movement, and discovery.

Brianna Lipovsky is the Founder of Maison d’Etto. A personal desire to have a business of her own as well as a creative outlet led to Maison d’Etto. Its development began with two of Brianna’s greatest passions: horses and scent. Brianna was intrigued by both as a young girl. Her first scent memory was riding a lawn mower with her father — the intoxicating scent of freshly cut grass, mixed with gasoline and the sharp metallic notes of the blades. Her further olfactive exposure took on a life of its own at the age of five when she rode her first horse and her life was irrevocably changed. From that point forward, her days were spent at the stables, caring for, cleaning, training and competing horses. With olfactive territories being developed in the first decade of life it’s no surprise that horses and nature serve as the pillars of inspiration for Maison d’Etto. Brianna began Maison d'Etto as a way of merging these two loves. The power of scent as a means of memory — of storytelling — has remained a constant source of curiosity and meaning throughout her life. When Brianna is not balancing family-life, launching her own brand, or running her own consulting agency, she can be found on a horse climbing her way up to the Grand Prix Level of Dressage – a discipline she describes as living, breathing art.