{"product_id":"serviette-byronic-hero","title":"serviette \/ eau de parfum - byronic hero","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA scent for those who wear their darkness like a velvet cloak, proud and unrepentant. An alliance of rose, clove, and saffron intertwine with the resinous clarity of fir balsam sourced from the \u003c\/span\u003e\u003cem\u003eAbies balsamea\u003c\/em\u003e\u003cspan\u003e tree in northeastern Canada. The heart descends into decadence—oud and patchouli create a portrait of magnificent decay, marked by a trace of diesel exhaust. This is modern rebellion. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eOlfactory Notes: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTop: Clove, Saffron\u003c\/p\u003e\n\u003cp\u003eMiddle: Rose, Fir Balsam\u003c\/p\u003e\n\u003cp\u003eBase: Oud, Patchouli, Diesel Exhaust\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIngredients: \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAlcohol Denat., Fragrance (parfum), Benzyl Benzoate, Benzyl Alcohol, Geraniol, Eugenol, Citronellol, Farnesol, Linalool, Limonene, Citral\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in 50mL\u003c\/p\u003e\n\u003cp\u003eMade in New York\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eABOUT THE ARTIST:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"richttl richttl-text_7iGnUC\"\u003e\n\u003cp\u003eFounded in 2024 in New York City, Serviette began with a simple truth: their relationship with \"good taste\" is both deeply personal and inherently social—a dance between individual identity and cultural currency.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCanadian perfumer Trey Taylor graduated from Central Saint Martins and is now a New York City-based cultural zealot, having made a career telling stories for blue-chip brands and cataloging the next generation of actors and musicians as a former editor at \u003c\/span\u003e\u003cem\u003eThe Face\u003c\/em\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003eInterview\u003c\/em\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cem\u003eFantastic Man\u003c\/em\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cem\u003eDazed\u003c\/em\u003e\u003cspan\u003e. As both the perfumer and founder of Serviette, he is primarily self-taught, but has studied under an independent perfumer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe name \u003cmeta charset=\"utf-8\"\u003e“Serviette” was originally labeled as “non-U” by an academic linguist, indicating its association with the upwardly mobile middle class, while “napkin” was considered “U,” linked to the upper class. In the distinction between \"napkin\" and \"serviette\" lies a world of social coding—a metaphor for the invisible rules of taste and status, chosen with both reverence and irony.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Serviette","offers":[{"title":"50mL","offer_id":54026391748892,"sku":null,"price":175.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0870\/4264\/files\/Screenshot2026-04-07at1.48.44PM.png?v=1775594962","url":"https:\/\/www.lencollective.com\/products\/serviette-byronic-hero","provider":"Len Collective","version":"1.0","type":"link"}